Well, if one says "Web2.0", "mobile Internet" and things like that people just seem to know these days what is meant. Even my mom does now. And this is after me being into that business for ages now, preaching the advantages of the ehrm.. "new webstyle". And why does she? Because people just LOVE to think in boxes! And who fed them? It was Steve Jobs, raising an unbelievable interest in those things within the majority of the population.

Sidenote: As said before, i´m in the webprogramming scene for about 10yrs now, going "web2.0"-style for about 4-5yrs, having an Nokia E61 device since May 2006, etc.etc. I have been showing her this device with all my geeky fascination then, showed her internet on that device, showed her Nokia and Google maps which saved our *ss more than once, watching videos over it and much more.

But it wasn´t until Steve "reinvented" the mobile web2.0 box and sticked to it as the majority seems to be.. ehm... stoopid? Even if i do not like to call my mom silly - she is in a certain way. And my Mom, being around 60yrs of age, is a VERY good levelling rule to measure the success and useability of my applications. If SHE understands the wording, the navigation etc. - my web-applications are just good to go!

The "information elite" will know what it´s all about anyway - and try to silhoutte against and try find another box to stick to then. No offense at all, Tommy! But it´s all about marketing and that´s exactly what Steve understood very well and USES as his primary marketing tool, something - with all respect - Nokia doesn´t seem to have understood at all yet. I know it´s silly, but the weakest element (the USER!) just loves that.

I could simply yawn as the iPhone was released - nothing new besides the fancy GUI at all. Nothing i haven´t used for more than 1.5yrs then already! But it´s in everybodys chit-chat now. And its "hype", ain´t it?

If you would ask me personally - i´d love to call it "Useable Internet" (and admittedly sounds dumb!), no matter what device, education or whatever I/the user got! And useability doesn´t get defined through just watching and reading the internet, it´s something i can really DO something with. Something that saves me time, money and makes the world go round for me, be it for biz or entertainment!
Another popular definition and buzzword of these days is "Social Web", but that also doesn´t hit the nail on the head..

Thanks for some of your more critical essays in the past! Best wished from Symbian60.mobi and keep up the good work!

phanthomas

Heh, thanks phanthomas for reminding me about the mainstream and marketing stuff. No need to kick your mom in the nuts :)

This blog is not targeted for the mainstream. Instead, I hope I'm talking with the 1% of most enlightened people (in the mobile/web context), and the people who wish to participate changing the world. My point was that for them, thinking in "Web 2.0" terms isn't that useful anymore.

Just call it "the Web", if you want to cover it all (web1.0, mobile web, web2.0, and beyond).
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Ps. I don't believe iPhone's success can be explained by Mr.Jobs using Web2.0 in the marketing talk. I think people don't buy a "web 2.0 phone", I think they buy a magic-box that gives them Google Maps and Youtube and Facebook (or whatever they happen to love in the web).

Hello Tommi!

You have a web browser called Web 2.0.

I know you are not talking about that... but I would love to...

If now you have a new browser e.g.: Web 3.0 which you give with Flashlite 3.0 support - youtube stuff - we can stop talking about Web 2.0 ;-)

By the way, quite an emotional blog entry here. Reminds me of the one about the firmware upgrade topic ... you remember the FP0 to FP1 upgrade which have come down to the question of web browser upgrades (e.g.: flashlite plugin upgrades), which has lead to stand alone browser roumors in several blogs, which has lead ... nowhere... yet...

I would like to "inform you" that a new N95 firmware upgrade provides Flash lite 3 upgrade with youtube support and Widget support in the upgrade browser!!!

Let me remind you that officially widgets are only available in FP2. So...

Are we seeing a firmware upgrade from FP1 to FP2?

So why not FP0 to FP1 or FP2?

By the way what would be your comment about emTube? Youtube wideo without flashlite... interesting...

Best Regards & Happy New Year!
Aron

Aron, I don't want to be personally too much involved in this software upgrade discussion anymore. All I can say is that we share your vision.

> what would be your comment about emTube?

Magnificent example of the power of Open C (and of the ingenuity of the developer).

The 1%, the "Elite", need their own language to distinguish themselves from others. Reminds of a slogan from one of my favorite radio stations in Boston, WZBC. They say: "If you've heard of them, we aren't playing them anymore".
Although I agree w/ Phanthomas that the majority don't yet know what Web 2.0 is, its OK for those living it every day to just assume that "the web" *is* web2.0, and if it isn't 2.0, it isn't worth playing anymore.

I call it my internet. "Web 1.0" wasn't something you played around in, it was more for content delivery than anything else. "Web 2.0" is where I play with my friends, tell stories, share videos and pictures, it's my internet.