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The talk about Nokia becoming an Internet company is gradually starting to materialize. The big news in June, although inside Nokia an anticipated one, was Nokia's announcement to reorganize at top level into three units: Devices, Services & Software, and Markets. I love it.
As a sign of things to come, Nokia announced yesterday the acquisition of a relatively unknown - but strategically interesting - media sharing company Twango.
Carlo Longino writes at MobHappy:
I’m just not convinced that Nokia needs to get into the business of running web services in areas where plenty of established competition exists — and consumers have overwhelmingly chosen that competition.
Good point, but then again, there are almost as many Nokia users as there are Internet users on this planet (both in the magnitude of 1 billion). So I'd say that the fat lady hasn't sung yet, and that Nokia has a fighting chance, if we are able to create something remarkably cool out of this.
Carlo continues:
I’m interested to see what Nokia can bring to the table by snapping up Twango, but I hope it doesn’t come at the expense of the continued development of tools to let consumers share their mobile media to a wide range of sites. Perhaps I’m being overly cynical here, but too often in mobile closed thinking has been the default — and if Nokia is truly embracing the Web ethic, it’s got to make openness a priority, and not seek to lock its customers in to its own solutions, either actively, or by making the use of other services much more difficult.
Exactly. I sincerely believe this kind of openness is the only way for Nokia to win.
Comments
Don't have the time to search some Nokia ordered studies but I'm curious how many phone buyers (from that billion ) are capable to use mobile email/internet/media sharing services.
Tommi, welcome back!
Posted by: Horia Stanescu | July 25, 2007 01:14 PMNokia may have 1b users, but turning al those to S60 device owners is a long road. Current users of the "multimedia computers" are already using services from those "established competitors".
Mayby Nokia should buy one those already established name to really get in the play?
For what's it worth, I will give Twango a go.
Posted by: Henrikki | July 25, 2007 01:50 PMValid point. For example, Nokia 1100, the best-selling gadget ever, has sold already more than 200 million. And it's not exactly a thing designed for Internet services.
But if you think about the next decade, you'll never know...
Posted by: Tommi Vilkamo | July 25, 2007 02:00 PMDidn't I see an announcement recently of 100 Mio S60 devices sold ever? That's far from anything close to Internet users. I find it shameful how Nokia keeps trying to prep the numbers when it comes to Internet users. By 'estimating' Internet users being close to several hundred millions based on some questionable studies as to how often mobile users use the 'Internet' (which is often in reality reading an email on the mobile device at best), you won't get any closer to 'walking the talk'.
Posted by: Dirk Trossen | July 25, 2007 07:34 PMComing to the media sharing, I must say that it always amazes me to see how much emphasis is given to different additions for such small feature while basic functionality on the smartphones still works in a rather quirky way (music, email, ...). Adding features DOES NOT equal increase in user experience. That's something you guys need to learn quickly.
To put it in a nutshell; good news for Nokia; bad news for 3rd party providers and ISVs.
Boom
Posted by: akBoom | July 26, 2007 10:51 AMThey need to much experience in this area. I don't think Nokia is ready to play on this field now.
Posted by: Roger | August 2, 2007 04:53 PMIn this Twango service you can use Nokia phones with Mobiola Web Camera like webcams and record video messages.
Posted by: William | August 2, 2007 06:34 PM