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Via All about Mobile Life I found Tomi Ahonen's great post Mobile the 7th Mass Media is to internet like TV is to radio.
What I found beautiful was Tomi's ability to focus on the benefits, instead of the inherent limitations of mobile. Too much of the current discussion about mobile applications and services focuses on the limitations of mobile: how to scale down "real" stuff to the limited mobile domain. But guess what? It's not about scaling down or replicating traditional Internet or TV experiences to mobile. It's about understanding the unique benefits of mobile, and building something truly great with them.
The same thing happened a decade ago with the Internet: some pople focused on the benefits of the Internet, others on the limitations compared with the traditional mass media. Guess which people won?
Back to Tomi's post.
Quote:
Don't look at limitations, comparing mobile to TV or the internet. Think of the possibilities and develop the mass media beyond what has existed before.
Abridged quote:
Mobile is superior: Has 5 elements that are unique
1. the first truly personal mass media
2. the first always-on mass media
3. the first always-carried mass media
4. the first mass media with a built-in payment mechanism
5. offers the media audience the input tool, at the point of creative impulse
Dear Nokia colleagues and S60 developers out there: do yourself a favor and read Tomi's post in full.
Thoughts?
Comments
I love economic, political, and scientific news.
I wish there was a portal where I could absorb all of that content, and more importantly search it.
RSS is about consuming, something I want to do on a desktop.
My phone's homepage is literally set to google.com since it is my portable question solver.
Lot's of companies have mobile versions of their site up that let people easily consume their latest content, but nearly none have search capability.
That's what I would like to see change.
Posted by: Stefan Constantinescu | February 28, 2007 03:45 PMmobility, yes, yes and yes.
however, i would much rather have a mobile pc with a sim-card than a nokia trying to be a "computer", given they are the same size.
even though i find the n800 with the linux based os attractive, it lacks the gsm/gprs module. i want a communications device (gsm,gprs,wlan,usb) that fits in my pocket - the size of a wallet is fine, which would go in my other pocket :) the character input is the biggest problem to date because my ten fingers need space to type fast.
i realize there are a lot of manufacturers that potentially could build such a device: hp, nokia, dell, apple, sonyericsson, microsoft, etc. my point is, i hope it won't be nokia or anyone that is closely related to a phone operator. unfortunately things aren't really that black and white, ie the days are gone when we (in finland) had specific isp:s (icenet, etc) and phone operators (tele, radiolinja) - now they have emerged to a large extent.
still, in one crucial aspect, isp:s and computer manufacturers come from a different background than do nokia and "old" phone operators: namely the billing system. compare for example two similar functions: email and sms. they work in similar ways, but the closed nature of gsm and the old billing structure has made it possible for companies like sonera to cash in disproportionally of revenue compared to the actual cost of "producing" the sms. email on the other hand, has remained free of charge as such and the actual cost is related to the data traffic, not to the value of the content for the user.
hence, that is to an extent why i would prefer a communications device from someone else than nokia.
Posted by: /thomas | February 28, 2007 05:56 PMI agree with this completely. I've been almost furious at so many companies that consider e.g. mobile web sites as kind of a "well... we must have this but it's so limited, so let's not even try anything, let's just do something that's not even linked to our main site/database/whatever." I mean, so many times there are services that work one way with a PC and completely differently with a mobile.
And let's not even start with services that work only with mobile or PC. I want both. And I want it done right. Unfortunately, most people don't seem to get this and continue making stuff just for mobile, because of the mobile or the technology, instead of doing something that's usable anywhere.
We had anybrowser initiative way back and it helped (at least to a certain level), maybe now we need anydevice initiative?
Posted by: Symbiatch | March 2, 2007 11:03 AMIronically, it may be the advantage 4 that will most seriously hamper user adoption. Creating these services costs money, and since there is a payment mechanism the pointy-haired manager in all of us will soon be saying "should we price this service at one or two dollars a pop?". For users, there are very few services that are actually worth that much, or indeed anything. Limited screenspace makes ad-supported business model much more difficult.
Ever wonder why actual examples are very often revolving around "getting the weather, sports scores, news headlines and stock prices directly to your mobile"? We had the same examples for WAP, 3G and next we'll have them on mobile TV. And nobody still cares enough to pay for these.
Posted by: tn_espoo | March 3, 2007 11:10 AMI just got a data plan on my mobile. I pretty much do not need my computer anymore since I do so much with my mobile phone. The neatest thing is that I can even watch naughty movies:) It is pretty neat, it's called Mobile TV. All I do is point my phone to sexoncell.com and they have adult mobile movies in different formats like 3gp movies, symbian, pda or whatever. If you have any other cool sites, please let me know! This one, though, even has a free daily mobile movie.
Posted by: Lostminer | June 6, 2007 11:29 PM