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November 13, 2006 Should Nokia play a different tune? Posted by Tommi at 11:44 AM | Categories: General

Uh-oh. The results of our quick poll about ringtones look pretty worrying:

Nokia_tune_poll_results.PNG

Now, don't take the results too seriously. The respondents (= our beloved S60.com blog readers) are far from average earthlings - they consist mostly of early adopters, Nokia/S60 enthusiasts, and Nokia employees. One could easily dismiss the results of the poll as totally worthless.

Still, I think somebody should do a real study about this - do people of earth hate Nokia Tune this much? I'm no expert on branding etc, but somehow I feel it's not a good idea to have a widely-hated tune as a brand element.

Any Nokia branding people listening?


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Comments

i was in paris recently and i heard the nokia tune ring several times during the 3 days i was there. so apparently the "normal" people (especially outside finland) don't hate it so much :)

Posted by: pinkkis | November 13, 2006 01:38 PM

To me it is a sign that someone doesn't even know how to change their ringtone. I may be a bit of a mobile phone snob but that's what it suggests to me. Surely no one would choose that tone otherwise?

Posted by: Jay3gsm | November 13, 2006 03:00 PM

I think I'm gonna have to agree with Jay3gsm on this one. Here when I hear the Nokia Tone its usually someone with a standard phone such as the 3595 or something. Apparently, these are the consumers that just want a phone that rings.

Posted by: Darla | November 13, 2006 03:38 PM

I'm with Jay and DArla too, having Nokia Tune as the ringtone is the modern equiv of a video recorder flashing "00:00". There's the implication that the user is too dumb to change the ringtone.

I absolutely *loathe* my 6680 playing Nokia Tune on startup...

Posted by: Jim Hughes | November 13, 2006 03:45 PM

Thanks for dropping by, Jim. And thanks for the beer at AAS pub meet :)

> There's the implication that the user is too dumb to change the ringtone.

Thinking about it, changing the ringtone on S60 devices needs quite a many steps: App Menu => Tools => Profiles => General => Options => Personalize => Ringing tone.

No wonder some people can't do it.

> I absolutely *loathe* my 6680 playing Nokia Tune on startup...

Me too. If I have to reboot on a public place, I find myself trying to mute the device in every possible way I can think of...

Posted by: Tommi Vilkamo | November 13, 2006 03:59 PM

My old 6600 had a bug that caused it sometimes to play the default Nokia tune instead of the chosen ringtone. That was really embarassing.

Posted by: HH | November 13, 2006 05:15 PM

Pressing the the call-ending red button mutes the sound at startup.

Posted by: Henrikki | November 13, 2006 05:36 PM

And just a quick reminder: if your S60 phone starts to play Nokia tune despite of what you've chosen, here's what you can do. Go to the Log application (don't ask me where it is, but you need to open it through app menu, not merely by pressing green phone), open preferences and set "keep for n days" to 1 day. Cures the problem.

Posted by: Niko | November 13, 2006 08:12 PM

I kinda like the tune but it would be great if they updgraded it like the Nokia ringtone that got revamped with the Sirocco mobile -- smoother and easier on the ear.

For some reason on my E62 (Canadian version) when I turned off the warning tones option in a profile it also turned off the Nokia tune at startup --- coincidence or intended feature?

So, I have certain profiles like "quiet" that has that off so if I have to restart my mobile in a meeting or quiet area the entire room is shocked into my Nokia world as has happened plenty in the past! I've had a Nokia since forever -- the days of monochrome screens.

Posted by: Dechen | November 14, 2006 05:23 AM

I bet you'd get the same results with any "normal" ringtones. They're not really designed to be enjoyed, rather to get your attention.

Posted by: Mikko | November 16, 2006 08:55 AM

Nokia will play BIG TUNES in New Years Eve!
read thisNOKIA PRESS RELEASE November 16, 2006

"Five cities, One party"- Nokia announces the world's biggest New Year's Eve celebration in five party capitals of the world


The Black Eyed Peas and Scissor Sisters among several international artists to begin countdown to "Nokia New Year's Eve"

Espoo, Finland - On December 31st, Nokia will welcome the New Year in unique style - by connecting millions of music lovers from around the world as they count down the final minutes of 2006. Nokia New Year's Eve, a global music event stretching across four continents, will feature a number of international artists including The Black Eyed Peas and Scissor Sisters to entertain audiences at New Year's celebrations from Hong Kong to Rio de Janeiro. Those unable to attend in person can experience the party via television or the internet. To orchestrate this unique global celebration, Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8.

Nokia New Year's Eve will travel from east to west, starting in Hong Kong's Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.

"Living up to our promise of 'Connecting People', Nokia New Year's Eve aims to connect millions of people from around the world through music and mobility," says Jo Harlow, Senior Vice President of Marketing for Nokia. "Nokia New Year's Eve leverages the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night."

Speaking about the event, Scissor Sisters' singer Jake Shears said "We're damn thrilled to be playing Nokia's world wide music party. It should be a helluva good time."

"This is an exciting and ambitious project and the first time that New Year's Eve will be celebrated as a global music event," said Harvey Goldsmith. "Nokia New Year's Eve will feature international and local artists with live broadcasts on New Year's Eve as well as a New Year's Day TV special to be aired globally. I am delighted to be on board."

Nokia New Year's Eve looks set to be the world's biggest New Year's party of 2006 with the five events expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million.

In the coming weeks Nokia will announce further details, including additional international and local artist announcements - artists who are sure to get people talking around the world. For the latest information, visit www.nokianewyearseve.com.

Press photos, artist info and other information for the press available at:
www.nokia.com/press/nye

Posted by: horia | November 16, 2006 10:15 AM


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