Cluetrain Manifesto revisited
I love the Cluetrain Manifesto. This iconic declaration about marketing in the Internet era was published already in April 1999, but I didn’t read it until 2005 - just before joining the global conversation by starting public blogging. I loved it then, and it is still one of the most powerful and most insightful books I have ever read, despite its occasional naiveness, and prophecies that have turned out to be inaccurate or plainly wrong.
Now, Michael Mace has written a great post to his Mobile Opportunity blog: The Cluetrain Manifesto revisited, in which he goes through the original 95 Cluetrain theses, pointing out the parts that work and parts that don’t. Worth reading.
Even better, he goes on:
Over at Rubicon Consulting, we’ve been trying to combine the best ideas of the manifesto with our own thinking, to create a short document that companies could use to guide their online communication. You’re welcome to check out what we’ve written; we’d appreciate your comments and suggestions.
Cluetrain 2007: Ten Commandments for Communicating with People Online - go print it and give it to your boss.
Now, I’m waiting for the stormy response from the blog pundits…
Hmmm… no responses so far. Perhaps this is because Michael’s excellent analysis includes pretty much all that needs to be said about the Cluetrain. As a bonus, he also found a link to the Gluetrain Manifesto in a Cap Gemini document:
“Paranoia kills conversation. Conversation
kills independent thought. Independent thought kills paranoia. One-two-three!”