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I just listened to the interview of Debi Jones (a.k.a. Mobile Jones) at Voice of S60. Insightful stuff.
About S60 blogs, and Nokia blogging in general, Debi gave us plenty of good advice:
"In terms of looking at S60 blogs and how they are uniquely positioned to offer content to the rest of us, is taking an insider view"Point taken. As of now, there are plenty of blogs and websites focused on Symbian/S60, and new ones are popping up almost daily. I'll focus more on my "insider views" in the future.
"In watching for example what Robert Scoble did: he was a guy who was evangelizing some things that were coming out from Microsoft, but also, pulling the audience in and making them feel like they understood what it meant to be at Microsoft. He introduced to us a lot of people who were working there, and talked about the kinds of projects they were doing, and then also Microsoft went a step further, in terms of making their blogging capability available to just almost everybody in the company."
Yep. I can evangelize about the applications my unit is developing, Jukka/Oren about S60 Multimedia applications, Ari about Nokia's Linux development, and HeGe about WidSets. But I guess we still have some gaps in our blogging coverage... However, I don't think we need everybody in Nokia to start writing blogs. I guess 1% (=500 people) will do just fine. Bonus link: What is the 1% rule?
About the "what it means to work for Nokia" part, I'm afraid we are not there yet. Phil is doing great work with Voice of S60, but we don't have much more than that. However, I guess there is demand, since many people have asked me via email about how I like working for Nokia, and how they could possibly apply for jobs here. Unfortunately, I haven't been able to help them much - in most cases I've just redirected them to http://www.nokia.com/careers. I wonder how I could do more.
"I know that the recruiting blogs were extremely popular. Or I should say, are extremely popular. Because the recruiters would actually give you some information like what is it like to interview at Microsoft, what are the qualities of people that we would like to have as employees, what is important to Microsoft. And so, it kind of demystified a lot of things about the company, definitely put a more human face on the company, so that you felt like it's not the big monolithic thing behind the curtain that only the people inside understand."
Couldn't agree more. In fact, I pitched this "recruiting blog" idea to some Nokia HR people six months ago, and they seemed to like it. I'll ask them again...
Comments
Hi Tommi, thanks for the kind words.
I agree with your assessment that Phil has done a great job getting the S60 Blogs up and going as have you and all the bloggers who contribute here.
For the best blogging advice it all goes back to the first step which is the strategy for S60 Blogs. If these blogs are intended to reach the developer community that suggests one set of tactics or steps. But if the blogs are intended to reach the consumer market, there is greater varibility to what a consumer audience wants to know and what aspects of Nokia/S60 are important to this audience.
Covering a broader audience might imply having more bloggers if it fits within the strategy. Both Sun and Microsoft have very broad employee participation in their blogging efforts. This means that those who want to learn more about recruiting can do so, those who want to understand design principles and designers at Sun or MS have resources to draw upon, and those who want to do business with Sun or MS have lots of visibility into who is doing what within the company.
Again, the best path for blogging at Nokia or S60 would be traced back to the company's or group's strategy for blogging. I should have made that point more clear in the podcast.
Posted by: mobilejones | August 1, 2006 02:28 AMGood point. I think it's time to take a look what our strategy behind S60 blogs really is. I must chat with Phil & other people...
Posted by: Tommi Vilkamo | August 1, 2006 09:00 AM