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I too bumped into Arto Viitanen from Bulbon at the Global Mobile Monday Summit two weeks ago. He showed me a demo of their S60 application called Comeks, and I thought it was pretty good. To try it yourself, download the free trial from http://www.comeks.com/. Or to get a glimpse, just click this thumbnail:
A couple of days later, Arto sent me an email and invited me to a dinner at Memphis bar in Helsinki. Free burger and a chance to meet battle-hardened S60 developers? Sure thing, I thought. But before that, I had to dig out my old Nokia 6680, which by now (after playing around with S60 3rd Edition devices) seemed like an ancient relic. But that's another story...
The chat was again a real eye-opener for me. These guys had faced tremendous challenges: first in setting up the development environment in 2004, then getting the application Symbian Signed, then the license manager being cracked, and finally the somewhat disappointing sales. These guys had succeeded in developing a cool and well-implemented S60 application - but the sales had been a little disappointing, and they were looking for alternative ways to monetize their work.
As usual, I suggested all kinds of whacky things such as:
- lowering the sales price to the "impulse buy" range
- putting the application to freeware and making money from premium Comeks content
- hotmail.com kind of viral marketing "get your own Comeks application from here"
- selling the application to operators (for operator-customized devices)
- selling the application/technology/company to a bigger player
I have no idea could these ideas work for them or not.
Have you faced similar challenges? How could Nokia (or somebody else) make your life easier?
By the way, does anybody of you download/buy applications from Nokia Software Market? As you can see, Comeks is there on the main page...
Comments
Hi,
there are two things Nokia could do:
1) Better support for developers would help a lot. In my understanding, Symbian devices are so great because of nice 3rd party application. But there is not much help for them. Not every developer can afford a Nokia Pro membership, because sales are not very high.
E.g. currently I have an issue about a new software. I am creating an OpenDocument client for Symbian devices, but 3rd edition emulator crashes with a weired error 37.595 FAULT: nkern.cpp 00000025. Nokia is aware about it. It seems to be some linking error with estlib.lib and Carbide.vs but all they did was telling me to buy a ticket so they will look into it deeper. Why do I have to buy a support ticket for a bug in their system? Currently, my opendocument client will not be available on 3rd edition devices due to this issue.
2) Do more and better marketing, let the people know what you can do with your device. In all stores here in Germany, all Symbian devices are right next to any other phone without any mentioning of the capabilties. The customer see the device and pick a smaller one right next to it. They are just not aware about all the posibilties.
Here in Germany, there is currently a tremendous marketing campain about Windows Mobile featuring all possibilities on large posters. I understand that Symbian/Nokia is not Microsoft, but some more marketing for Symbian and Symbian based devices would be also nice.
Wow, didn't mean to write so much
Regards
Posted by: Max Odendahl | May 22, 2006 02:52 PMMax
Max, I couldn't agree more with you :)
Posted by: Jukka | May 22, 2006 03:16 PMDitto, I'd like to see Symbian platforms and their benefits promoted more too. I say platforms because I think it's up to S60 and UIQ to do this since that is what the end-user interacts with.
Selling them a "Symbian phone" may be misleading - they might end up thinking they can use UIQ apps on S60 or vice versa.
Unfortunately I suspect handset manufacturers like Nokia won't be too keen on promoting S60. If people like their Nokia phone they will probably buy another Nokia phone next time. However, if they like their S60 phone (from, say, Nokia) and want to get another one, they might go for someone else's handset (eg Samsung).
Then again, Java doesn't seem to have hurt handset manufacturer's brand loyalty. People understand "Can run Java games" as a feature, but it doesn't seem to make them less likely to buy a phone from the same manufacturer. So, perhaps if "Can run S60 apps" was promoted as a feature it could work.
Posted by: James | May 22, 2006 04:04 PMJames, I don't think it's fair to say that "can run S60 apps" is not promoted at all.
Take a look at Nokia E50 features:
"Wide range of applications separately available for S60 software"
Another example is Nokia 5500, it doesn't mention S60 anywhere.
Just a couple of examples, Nseries has its own way of mentioning S60. The question is of course, does the message come through clear enough?
Posted by: Jukka | May 22, 2006 04:17 PMSorry Jukka, I didn't word that very well. Nokia's site and S60.com are very good step in the right direction (I was very pleased to see the S60 logo popping up on Nokia's phone pages lately). However, I was thinking more of the situation in highstreet phone shops. Here in the UK I have not seen S60 mentioned in phone shops and judging by Max's comment the same is true in Germany.
Posted by: James | May 22, 2006 05:59 PMIMHO and from experience, these are the only 2 ways to make some money for your hard work on the Symbian platform.
>>- selling the application to operators (for >>operator-customized devices)
They would in all likelihood want it for free and then retain up to 60% of sales revenue. Wonderful init?
>>- selling the application/technology/company to >>a bigger player
May be 1 in 1000 or 10,000 would be successful going down this route.
Boom
Posted by: akBoom | May 23, 2006 11:42 AMThen there is something wrong in the S60/Symbian ecosystem? I would say it's too early to say yet, the whole S60 market is relatively small. Would mobile Java community be a good benchmark? It's many times bigger at least.
Posted by: Jukka | May 23, 2006 11:55 AMYes the mobile Java community is huge but again the only way to sell mobile java solutions is through operators. Currently, I think 80% of mobile java solutions would be games. Development is fast, turnaround is quick; so it is easier to at least break even on mobile java games.
For serious applications Symbian is the first choice, usually mobile java is provided as a LITE version for the full blown Symbian solution.
Boom
Posted by: akBoom | May 23, 2006 03:03 PMmax is right about marketing.Most of my mates use this s60 phones.but not many of them know there true potential of multitasking,extra applications out there.they purchase this phones for multimedia capabilities.But nokia india is not providing enough attention to marketing the series 60 platform.India is emerging market but for seeing how the handset work-we have to first checkout local gray markets.authorised dealers dont have demonstration handsets.There is not enough marketing.i agree.this is reducing the sales of 3rd party applications in india.In my openion-there is not a single online portal for indian customers.
Posted by: Dr.Pratik | May 29, 2006 08:06 PMI agree with much of what has been said.
We have been disappointed with how things have gone. Series 60 was the first cost to enter, now we have s60 3rd edition. Probably good in the long run but is breaks all our hard work on previous versions. This we could swallow.. if Nokia did actually provide some help is compiling [and some reasonable tools] for 3rd edition. We have apps that run great in the emulator, but fail on device.. Nokia knows it.. but again, seem uninterested to assist. I did not think we would need hack our way through development… but this is exactly what developers are now doing with S60 3rd edition.
Then to making some money on sales.. yes.. really feel a little like guinea pigs.. It would have been good to really have a partner in Nokia – it could have help enormously.
This has not been fun, and we are still trying to make things work. wow.. PPC was never this hard.
Posted by: MarkV | June 13, 2006 04:21 PM