See into S60

August 10, 2006 S60 vs. Series 60 Posted by Phil Schwarzmann at 09:37 AM | Categories: Commentary

Kudos to you all who use the term "S60" instead of "Series 60". When you change the name of your product and re-brand it like we did last year, it's a difficult task encourage everyone to switch names. But you all have done an excellent job and made our marketing team very happy! :-)

Check out these Google Trends below, this measures how popular are the search terms "S60" versus "Series 60" on Google. So not only are web site admins and bloggers using "S60", so are consumers. I had to throw in the word "Nokia" as well, because S60 is also used by Volvo and other companies and it wouldn't give a fair comparison.

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Comments

Changing brand name is not always easy... :(
Could you please share what the reason behind S60 rebranding? Why don't Series 40 and Series 80 become S40 and S80 respectively?
Just curious... :)

The new name always looks funny when written alongside Series 40 and Series 80 which haven't been renamed!
e.g. http://www.forum.nokia.com/main/platforms/index.html

But added to that, folk often get Nseries and Eseries wrong as well. I've seen N-series, N-Series, N Series, NSeries... Even better: "N Series 60" and "N-Series 60". That's what happens when you give things funny names!

Thats exactly the problem and why this was a bad marketing decision. S60 is too generic and there are and will be lots of products branded with this alphanumeric combination. Your problem, distinguishing Google hits is proof of this, no?

Here are some other S60s:
http://en.wikipedia.org/wiki/S60

The Nseries/Eseries thing is so confusing, even S60 marketing people get it wrong!
http://blogs.s60.com/mrktngman/2006/10/back_from_singapore.html

S60 Open to new features

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