The consumption of mobile content

I read some very interesting, yet expected, findings from a British survey in an article yesterday: British mobile users are not actively or thoroughly searching for mobile content. Usability problems of long download time and difficult navigation were the primary reasons. This, of course, was not what mobile content creators had hoped and wished for.

The bottom line is that users are not searching for content on their mobile devices in the same manner as they would on the Internet: on the Internet, users browse; on their mobile devices, users look for specific information. According to the survey findings, users do not want to spend the same amount of time surfing the web on their mobiles that they do on their PCs (perhaps this is also related to cost). As mentioned above, this may be primarly due to the amount of time it takes to find the information (and lack of time the mobile user has to find it). Fortunately, users from the study indicated that they would consume more content if it was faster and inexpensive to do so.

So what does this mean for our S60 users? Is it a waste of time to develop web browsers, content, services etc? Or, can something be done/created to help mobile users? How can it be ensured that their experiences with the web via their mobiles will be quick (download time) and easy (navigation)? I guess the final question is about cost: To what extent does the cost (of waiting and searching) have to do with the non-consumption of mobile content? If the cost is covered, will mobile content consumption increase?