August 23, 2006 Could that pizza location be only an SMS away? Posted by at 10:25 AM | Categories: Innovation, User in Sight

So Americans like pizza…is it so bad?! A recent article describes the information-seeking habits of Americans via their mobiles. It seems that Americans of all ages have been busy (locating pizza places) with their mobiles, calling the 411 directory for assistance. From a user experience standpoint, this makes sense: a quick phone call results in useful, needed results. Users want specific information, they know where and how to get it, and voila! It is done.

I know I may sound repetitive but am I missing something? Is there an alternative to a mobile phone call to the 411 directory, which produces immediate and useful results? Could users send an SMS to a 411 number and receive similar (and fast) information? In a day and age when we don’t necessarily want to waste the time talking to another person (like an operator, or our mothers if the 411 call does not produce results), there ought to be an alternative. Perhaps the problem for users is that most alternatives are too slow, e.g. Internet access via one’s mobile device, or not informative enough.


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Comments

I know that we can locate restaurant, etc. using Google Maps for Mobile. But again, the Internet connection is too slow.

Posted by: Antony Pranata | August 23, 2006 05:34 PM

In fact, it IS only an SMS away!

http://www.google.ca/sms/

... and, to my own surprise it works relatively well for stuff outside North America! Look up "boulangerie Paris, France" ;)

There Ya Go

Posted by: Mike | August 23, 2006 08:39 PM

This sounds like a perfect job for Mobile Search... You don't need to navigate slow-loading websites as the application does that for you, just type in the thing you're looking for, and your location and voila, dozens of pizzarias to choose from.

Although I think it may only be in Europe at the moment.

http://mobilesearch.nokia.com/

Posted by: Duncan Sample | August 24, 2006 09:09 PM

Or when in Finland, just use Hain which will locate you via GSM network (free of charge) or GPS, search for pizzeria and you're done. Just click to dial them or go there for some nourishment.

Posted by: Symbiatch | August 28, 2006 03:42 PM


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