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« On the road to Mobile profiles | Main | Away with the menu? + Nice to meet you »
As the popularity of different forms of messaging and digital self-expression prove, people like to share and show what they think and do. There is an increasing number of possibilities to use the text, image and video mediums with mobile devices for this purpose. However, starting to participate may require more than one or two steps before you get some results for you efforts: reading instructions, finding out if your phone model is suitable for doing things you want to do, downloading some software etc. At this point most “basic users” would probably decide to go and do something else or just stick to using PC.
An example of a solution that is relatively easy to approach from a "basic user" point of view, is GOFRESH’s teenager oriented “itsmy.com” mobile community:
It took but couple of minutes to create a simple mobile homepage (or a “nickpage” as they called it) following three instructions:
1. Take out your mobile phone!
2. Type into your mobile phone’s browser! http://mobile.itsmy.com
3. Click on “LOGIN/WELCOME” & create your personal NICKPAGE.
Through a small number of steps, the user is directed quite instantly to use her or his mobile device for participating in a community (as long as the mobile phone’s web connection is functioning). Even if this particular community would not be the ideal one in the end, the treshold for trying out other similar services and applications for mobile devices might be lowered after getting started with something. And if you think of teenagers growing up using such “nickpages”, they probably will not have any conceptual gap between expressing oneself via the mobile phone or via PC. Maybe there is a lesson to learn here :-) ?
Comments
ciao and thx for your great report :)
Posted by: vince | July 23, 2006 12:06 AMvince.itsmy.com (mobile only!!)