No second tries please
I, together with my wife, spent a wonderful weekend in a five star hotel. The experience was unbelievable; no children, excellent food, time to read the morning papers … The only thing that wasn’t so superb was our Sunday breakfast. We waited for over 15 minutes to get any coffee and when it finally arrived it was carried with a sour face. This wasn’t the experience that I was expecting in a five star hotel. Anyway, when I mentioned this to another waitress she handled the situation in a very professional and gentle way: we were very pleased again. After this episode I started to wonder whether is it possible in application business to make big saves like this. And in my opinion, it’s impossible. You have to make it work perfectly at once. The bad experience is not violating your business only; unfortunately it will harm the whole industry. So, how can you make it work perfectly when the playground is as fragmented as it is? The answer is very simple and I’m sure that you are familiar with it: let your customer be your developer. With the right kind of tools it wouldn’t be very expensive. It’s much more expensive if you are betting on the wrong horse at this point.
