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« Sharing as a key driver | Main | Cultural usability revisited; or Why are Finnish kids not making a scene? »
I was on my paternity leave during the last 30 days and I have to say that it was a refreshing experience. Because of our family situation, I took care of all the shopping. From this experience, totally new needs emerged that I hadn't recognized before. It’s the same old story; you have to go far before you can see the most obvious things close to you.
Anyway, the story goes like this: My wife gave me different kinds of shopping lists and I went to the market and started to collect all the items on the list. And every time - just imagine how frustrating it was - when I ended up close to the checkout area, I had to go back because the next item on the list was located somewhere close to the entrance. After this happened several times, I started to wonder why there weren't any suitable solutions to solve my problem. Was there any possibility that someone has created an application that would arrange your shopping list (sent by SMS for example) into right order, according to a market's floor plan? This could have been a big help to me, and probably some other people too! And guess what, I couldn’t find any solutions. So is this something that has to be created or just a good example of my hopeless situation?...don’t ask this from my wife…
So what’s the thing? This all reminded me about one point that's been so obvious but has been off the agenda for a while: In the hands of an experienced expert, real life could work as a wonderful source of innovation. The truth is out there, just go and harness it!
Comments
It sure is interesting: markets know ridiculously well where each item is located but they just don't care to tell this to customers. I was once hoping to get a service, much like the Journey Planner in Helsinki area, that could draw me a map showing the optimal route through the store based on the list of stuff I'm going to by. Maybe there would be less stuff impulse-bought this way, though.
Posted by: PA | May 30, 2006 12:57 PMMany times when pushing shopping cart between supermarket shelves, I have been thinking that are we really the climax of evolution. But that's what we do and where we spend time.
BTW Lidl is using similar floorplans in different shops. Quite clever idea. Then regular customers know always where everything roughly is regardless of the shop. I think other chains should do the same.
Posted by: Jouni | May 30, 2006 01:50 PMI have been thinking about area for a while, and still at the start of producing a prototype. The aisle problem is too complicated to solve perfectly without the assistance of the store itself. However I think shopping lists themselves can solve this well enough.
Most similar items are within the same area, eg. fruit and veg are in the same area. So if you have a shopping list that is sorted by type then you can get most items per area.
Another big problem is how you make up your shopping list in the first place. In my experience this occurs throughout the week and stays in my mind as a virtual list of things I know we have run out of. So come shopping time I try and write a list. If I try and write a list throughout the week it will generally get lost.
There is a definately need for a complete shopping companion for mobile application. Has anyone got a supermarket database I can borrow?
Posted by: Nick Gerig | May 30, 2006 02:49 PMDoesnt this say more about how often you shop? ;) I guess you by automatic rearranged the shoppinglist in your head after a couple of visits to the supermarkets. Sometimes the brain is way much better or at least faster then all the software in the world...
Posted by: samuel | May 30, 2006 04:25 PMWell I don't agree on the brain being better because there are only 2 traditional options. Make a physical list on a piece of paper, in which case it is not ordered by type/aisle area because its added to over a period of time. Or remember things, in which case the aisle sorting is great but items will always be forgotten. Hence a mobile app is the perfect solution, also a mobile app could be a shared list - something no traditional option can accomplish. I have obviously thought about this too much :)
Posted by: Nick Gerig | June 3, 2006 01:05 AM