April 03, 2007 Apple in its own league Posted by at 01:50 PM | Categories: CSR

I have reported systematically Greenpeace's "Green Ranking" of electronics industry. This time bad news for me is that Nokia is not anymore the number one. Lenovo has raised to the leading position. On the other hand I'm very happy that overall companies are putting more and more effort to environmental issues and for the most direction is right.

Also Sony-Ericsson has improved while Apple, having made no progress since the launch of the Guide in August 2006.

I'd like to see that my employer, Nokia, works towards carbon neutrality. Employees in global company travel a lot. Carbon emissions created by aviation industry is not high if we look the global total numbers, but in my personal "sins" air traveling is clearly the number one and it's mainly business traveling. I have been thinking about buying  Carbon neutral flights from Carbonneutral.com with my own money. I know I should have done it already and not just think and write about it. For example neutralizing the effects I created last week when traveling to Orlando would cost less than 20€. It would be great to work in a company which does this automatically for every employee and flight. It also fits so well for a company and brand which wants to be the most admired in the world.


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Comments

steve jobs and his boys are just a bunch of hypocrites...

Posted by: Alexandre Silva | April 4, 2007 04:28 PM


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