March 02, 2007 Telco 2.0 conference approaching Posted by at 01:30 PM | Categories: Events

I took part to the first ever Telco 2.0 conference in last October. I have already given my endorsements and I do it again. It seems that big conference organizers are just repeating same format every year and pulling together people to make advertising speeches of own products and solutions. Telco 2.0 was different. Truly interesting topics and great interactivity. It was easy to see the organizer's enthusiasm and the final outcome was awesome.

It's not possible for me to take part this time. CTIA Wireless 2007 exhibition in Orlando is held at the same time and I have to be in Florida then. (Florida hmmm. reminds me about some Bombay TV clips but I'm not going to post links to here:-).

The Telco 2.0 event takes 2 days and the first day about business models and strategies. The second day is divided to  4 streams: Digital Youth, Digital Home, Digital Town and Digital Worker. There are many familiar names on the confirmed speaker list. I'm sure that Tommi Ahonen and Norman Lewis will give you new perspective. Few weeks ago I had pleasure to see Rory Sutherland's mindblowing presentation about digital marketing, "open source brand" and "levitating virtual yaks". Rory is Creative Director of OgilvyOne and he is one of the Telco 2.0 speakers. I'm sure you won't be disappointed. Here is one interesting video podcast. Tommi Ahonen interviews Rory and they chat about customers and communities.


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