|
» Subscribe » Favorite Links » What is S60? » Freeware & Trials » S60 devices » Hints and tips » About this blog |
» Applications (14) » CSR (5) » Devices (6) » Events (14) » Games (1) » Marketing (20) » Misc (27) » Regulation (5) |
|
» Time to say goodbye! » Truphone has presence now » It's better be incapable than evil » Evening with S60 » E90 Can dance! |
|
Subscribe RSS 2.0 feed |
Subscribe Atom feed If you wish to receive email notification, please here » |
« Go VoIP Go! | Main | Enjoy the JoY »
Have you noticed this? Nokia is planning New years eve concerts. I don’t know is this true at all, but sounds interesting and I certainly hope this is true.
Some time ago I was reading this story about Heineken skypecast and thoughts started to fly. 3G phones with videocall capability are getting more common. However usage is not that high. Early technical problems have been solved and video call is quite mature for mass market usage. There is an awareness problem, which has to be corrected. I have one idea for marketing.
Ingredients:
A concert (live aid type)
1. Tickets to physical concert in traditional way.
2. Webcast with advertisement based funding. Broadcasting. (Live aid was broadcasted on TV, but that’s so tv1.0.
3. Virtual presence by videophone.
What I mean by virtual presence by videophone, is a service where users call to specific local number and can see the concert by using the video call function of the phone. But more important is the broadcasting of own video. Thousands of people take part to concert remotely. Big screens on the stadium broadcast simultaneous video streams everywhere from the world. Would it be cool? World united to concerts. Part of calling charges could go to good purpose. Operators, manufactures and artists join together.
How about utilizing video calls to the other purposes? Think about SMS chat channels on TV. Sounds ultimately boring idea, but it is very popular. How to take user created content to new level on TV? Video phones can be utilized. Why this hasn’t happened yet? Is it about the poor penetration of videophones among young generations?
Actually concert with virtual presence sounds quite traditional idea when compared to some new phenomenon like this.
Comments
Video calling is amazingly expensive. Up to 80p per minute. I can call for up to 900 minutes on my network for no extra cost over & above my line rental. A ten minute video call would cost more than I pay for my unlimited data bundle! Until the cost reduces to an acceptable video calling will always have niche appeal
Posted by: Jay3gsm | November 1, 2006 04:24 PMTo pull off something like this is going to be immensely challenging technically in such a short space of time.
And I'm not even sure if I understand your concept clearly.
Boom
Posted by: akBoom | November 2, 2006 11:34 AMNOKIA PRESS RELEASE November 16, 2006
"Five cities, One party"- Nokia announces the world's biggest New Year's Eve celebration in five party capitals of the world
Posted by: horia | November 16, 2006 08:12 AMThe Black Eyed Peas and Scissor Sisters among several international artists to begin countdown to "Nokia New Year's Eve"
Espoo, Finland - On December 31st, Nokia will welcome the New Year in unique style - by connecting millions of music lovers from around the world as they count down the final minutes of 2006. Nokia New Year's Eve, a global music event stretching across four continents, will feature a number of international artists including The Black Eyed Peas and Scissor Sisters to entertain audiences at New Year's celebrations from Hong Kong to Rio de Janeiro. Those unable to attend in person can experience the party via television or the internet. To orchestrate this unique global celebration, Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8.
Nokia New Year's Eve will travel from east to west, starting in Hong Kong's Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.
"Living up to our promise of 'Connecting People', Nokia New Year's Eve aims to connect millions of people from around the world through music and mobility," says Jo Harlow, Senior Vice President of Marketing for Nokia. "Nokia New Year's Eve leverages the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night."
Speaking about the event, Scissor Sisters' singer Jake Shears said "We're damn thrilled to be playing Nokia's world wide music party. It should be a helluva good time."
"This is an exciting and ambitious project and the first time that New Year's Eve will be celebrated as a global music event," said Harvey Goldsmith. "Nokia New Year's Eve will feature international and local artists with live broadcasts on New Year's Eve as well as a New Year's Day TV special to be aired globally. I am delighted to be on board."
Nokia New Year's Eve looks set to be the world's biggest New Year's party of 2006 with the five events expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million.
In the coming weeks Nokia will announce further details, including additional international and local artist announcements - artists who are sure to get people talking around the world. For the latest information, visit www.nokianewyearseve.com.
Press photos, artist info and other information for the press available at:
www.nokia.com/press/nye
It's true then! Excellent! Thanks Horia!
Posted by: Jouni Juntunen | November 16, 2006 08:20 AM