|
» Subscribe » Favorite Links » What is S60? » Freeware & Trials » S60 devices » Hints and tips » About this blog |
» Applications (14) » CSR (5) » Devices (6) » Events (14) » Games (1) » Marketing (20) » Misc (27) » Regulation (5) |
|
» Time to say goodbye! » Truphone has presence now » It's better be incapable than evil » Evening with S60 » E90 Can dance! |
|
Subscribe RSS 2.0 feed |
Subscribe Atom feed If you wish to receive email notification, please here » |
« Summer holiday | Main | DRM thoughts »
It’s good to be back. Holidays are always too short, but I think we Finns are quite lucky in this respect. 4 or 5 weeks is enough to get batteries full.
During the summer, I didn’t install a single new application to my phone. No single idea about new features or useless features. Usually it has taken longer to clean up my mind about work related issues, but I’m certainly getting better.
But back to business and let’s go back 9 years in time. Internet was young. Broadband even younger. Charging models changing. For example AoL changed it’s pricing from time based to flat monthly fee. I found interesting story: “Let's face it: Flat-rate online pricing is insupportable”
Everybody should back off, let AOL admit it made a mistake and allow the company to reinstitute its former pricing structure where people paid for what they used.
You know what happened.
Now in quite recent news I noticed this story. Flat-rate mobile web access 'doomed'.
Industry pricing is moving from flat-rate to subscription-based access," said Bernt Ostergaard, research director for business telecoms services in Europe at Current Analysis.
Industry has never been in flat-rate so how can it be moving out from it? There has been some flat rate offers here and there but that’s not a mainstream.
It’s quite fun to follow how this issue is handled inside telecom industry. We have created protocols which are suitable for wireless, consuming less power, less latency, less overhead (e.g. WAP). Very soon after that some folks are marketing data hungry applications to very same operators and finally operators are worried about P2P, which is too data hungry application. Just Yes, I know, discussion is about money not really about amount of data.
Flat fee is considered bad for mobile because some people will use it too much, for P2P, and consuming too much network resources. Similar concern exists in the fixed broadband side. Has been there in the beginning and rising again now in P2P era.
Fixed broadband charging is based on maximum data speed. This artificial limitation system is working fine. I don’t see any reason why similar model wouldn’t work in mobile. Different price for 64, 128, 384kbs. Some mobile operators have started to use this model and my prediction is that this is the future model regardless of the differences of fixed and mobile.
Comments
Yes, it's quite interesting to compare current wireless Internet pricing discussions with what we have seen in the fixed line world a number of years ago. Let's hope the result is the same.
Setting a price depening on access speed is also about to be a thing of the past, soon. Take my ADSL line in Paris as an example. Competition is so fierce in this market segment that all companies these days are offering unlimited Internet access, TV and unlimited VoIP service to fixed line destinations for around 30 Euros a months. Your line speed just depends on how far away your flat is from the central office and what kind of hardware you are using at home. ADSL2+ is used by all providers in France now and I am enjoying 8 MBit/s downlink speed (because I still have an old ADSL modem) and 768 kbit/s uplink speed for 20 Euros a month (because I haven't subscribed to the phone service).
Posted by: Martin | August 9, 2006 11:11 AMI really like the concept and term of "mobile broadband" which local operators Elisa ( Saunalahti use hear in Finland, starting from Mobile Broadband 128k (EGPRS), and offering also 384k (UMTS), and nowadays also 512k (HSDPA) and 1M (HSDPA).
This way operator can hide the technology jargon from ordinary consumers who just want easy to mobile access and don't care about technology as itself.
I believe WLAN access points in homes, offices and public hotpots getting more common will mean operators need to offer reasonably priced flat-fee data plans without too tight transfer limitations, such as 100 MB/month for those customers who want and need it.
On the other hand, I also believe it's good to have the alternative of paying for mobile data based on transfered data. After all, according to one extensive research, only 1% of mobile data users had chosen to pay for a fiex data plan here in Finland last autumn. There's no point in paying even 19,99 €/month, if you just read your email once a day with your smartphone.
Posted by: Tero Lehto | August 18, 2006 11:16 PM