November 15, 2005 Looking for excellent user experience Posted by at 12:00 PM | Categories: Marketing

It is not an easy job to put together excellent user experience and even pass the expectations. I had a trip to San Francisco while ago. I got bunch of tickets and because I hadn’t traveled from Helsinki airport for ages, I wanted to check how much earlier I should be at the airport. There was nothing about this in the tickets or in a pocket where the tickets were delivered. I checked from Finnish aviation web pages, which informed me to check from the air company that I’m using. Then next destination would have been British Airways and find Helsinki airport information – aaargh, forget it. Better to check from Finnair what they recommend and use it as guidance, BA can’t be that different. It worked, I was ready to optimize wake up time and arrival to airport. Trouble just started from there, but telling all the details would be too long story.

In telecommunications we are not any better. Out of box experience talk has continued years but it’s not a easy job put all the pieces together when there are many companies involved to user experience. It should be every company’s interest to make it work, but nobody seems to have the total ownership. Roughly everything goes so that we develop the software, licensee integrates it to phone and phone goes to retail shop via operator or directly from manufacturer. S60 is a platform packed with features, but not all of them are available in all the networks, and even it they are, settings are not in place on the phone. Too often user opens the box, inserts the SIM card and only thing user can do is to make phone calls and send SMS. It’s a great achievement, but we have to remember that hundreds of engineers in Nokia have been developing other fancy features on the phone, so it really would be great if people could use those features. Otherwise that energy and work should have been used to more valuable things.

One nice usability trick is to hide features, which are not configured. Send via email option doesn’t appear in S60 Camera or Gallery application, if email is not configured. Unfortunately same logic doesn’t apply with video calls. If you want to initiate phone call from messaging application, you are being asked either it’s a voice or video call. First of all, most likely you are not thinking of making a video call, secondly you are very likely outside of 3G network, thirdly the receiver is out of 3G network and fourthly network you are using anyway doesn’t support video calls in any circumstances like my Sonera network in Finland.


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Comments

Funny that you blogged about this the same time than I wrote about the automatic settings configuration: http://www.blogs.s60.com/tommi/2005/11/trouble_with_settings_urgh_nev.html

So good news. We are getting better in out-of-box experience. :)

We at the SW development have been painfully aware of the problems users face when taking a new device into use. And now, for the first time in the history of mobile industry, we have quite a good solution for out-of-box experience in new Nokia S60 devices. The device silently sets up everything it can, you can set up the rest with a friendly Setting Wizard app, you have a Data Transfer app for transferring your data from your old device, and the Tutorial app teaches you how to use the device. Actually, we are now quite proud of this package.

I will blog about this in more detail when the new fleet of Nokia S60 devices hits the market, probably after the product reviewers have given their feedback on our offering.

Posted by: Tommi Vilkamo | November 15, 2005 01:15 PM

Yes indeed, we are talking about the same issue and I'm very happy that there is work done to improve out of box experience. In many countries and networks GPRS is not automatically opened to subscription and subscribing GPRS is an extra step for user so even right settings are not enough to make things work. We have here the same logic than fixed voice line / ADSL i.e. consumer has to take action to get new service and then cost involved is known better. In a perfect world device would work always automatically and tell the user how much usage will cost. Telecom companies have still work to be done. But that’s a good news in a way:-)

Posted by: Jouni Juntunen | November 15, 2005 03:47 PM


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