October 15, 2007 The Right Information Right Now Posted by Dameon Welch-Abernathy at 11:54 AM | Categories: Mobile Phones, Services, Software

It's funny, I've heard the marketing stories about how our products give you access to the right information at the right time so you can act right now. I have three recent examples of that from my own life I'd like to share that illustrate this.

A week ago, my wife was traveling into the U-district in Seattle. She ended up on the Express Lanes on I5 and the exit she needed was closed. She ended up taking the next exit and had no idea where she was. She called me, asking if I could pull up a map from my phone and guide her to where she needed to go. Unfortunately, I didn't hear the phone ring when she called. Fortunately, she remembered enough streets to get where she needed.

On the way back home, she had to deal with a major traffic event: an explosion at the Atlas Foundry in Tacoma shut down the I5/SR16 interchange. It is, of course, possible to drive around this on surface streets, but without a map, if you don't know where you're going, it's tough. Fortunately, her friend's husband knew the way around that traffic mess.

In these first two examples, my wife was lucky. She had other people around that could help. Having that information at her fingertips would have saved her time and money, or at least given her some piece of mind. Even if she didn't have the information, she was aware that I did, no matter where I was. That's a powerful thing.

Now for the business example. I was making breakfast for my son this morning and reading email on my Nokia E61i. I noticed an email had come in related to a customer I am responsible for supporting. I needed to contact the Sales Engineer for the customer, but I did not have his number handy. Normally, it'd be the wrong time of day to call him, but I had also read from the email he was in Europe. Perfect timing.

I looked him up in the corporate phone book--from my handset--and added him into my mobile phone book. I sent him a quick SMS saying to call me regarding this issue. A few minutes later, I received a call from him and discussed the issue. Problem solved.

Of course, because I work in a support organization, I have to update our CRM system with that information. Since the CRM system generally requires using Internet Explorer on a desktop computer, and I was in the middle of trying to get my son out the door for school, I didn't have the time to go through all the steps necessary to do that.

I instead called our Technical Assistance Center. While I was on the phone with TAC, I read them the ticket number in question. While on the phone, I switched over to the email application. I read the ticket number directly from my handset. I gave them the other information they needed to update the ticket on my behalf. And my son managed to get out the door for school on time.

This entire exercise was enabled an executed using devices and services by Nokia. I got the information I needed right when I needed to. I was able to take action--right away. And while I was at home trying to get my kids to school in the process, I could have been anywhere with GSM coverage and done the same thing.

Having these "converged" devices with everything in your pocket is a game changer. It's truly information at your fingertips. Not only can you get information others have generated, you can easily capture or create your own. When you're ready to act on that information, you can do it--right now. Right from your mobile device.

How has Nokia products and services enabled you to get access to the information you need right now? Leave your feedback in the comments.


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Comments

I was working on a surveying project in Chicago while my office was in Madison, WI. I needed a set of coordinates to orient some scan files to the proper coordinate system. My E62 allowed me to receive an email with the coordinates as an attachment which were easily copied to the scanner controller with a miniSD card and usb adapter. Without this ability, I would have had to drive back to the hotel connect a laptop to the hotel network retrieve the email and drive back to the jobsite. the convergence easily saved me an hour or two. All this while receiving my regular work email and calls while out at teh jobsite.

Posted by: jthousand | October 16, 2007 06:25 PM

Is this the ideal way to live life; having to manage 10 tasks at once, that too out of work hours? What happened to quality time with the family, the simple pleasures in life like taking kids to school, chatting with them on the drive there.

Thank you sir but this convergence and available 24/7 business has gotten too far.

Boom

Posted by: akBoom | October 30, 2007 11:46 PM


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