Internet Ad Spending Up, Market Cap of Advertisers Down
Marketing Strategy
- March 14th, 2008
Some great data in the March 17th issue of BusinessWeek on ad spending trends relative to GDP in the USA since 1945. Spending of course peaked in the dot.com boom, and has been falling fairly steadily since. Spending on internet adversing was up 25.6% in 07 over 06.
And revenues at the Big 6 ad agencies were up in 07 vs. 06, but market caps were down, as shown here:
S&P 500: -3%
Omnicom Group -12
WPP Group -17
Havas -18
Publicis Group -18
Interpublic Group -32
