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November 28, 2007 Surprise! Love, Verizon Posted by Daniel Shugrue at 11:50 AM | Categories: Marketing Strategy

Some say it is a cynical strategy to keep the FCC off of their backs, others say it is a watershed move that will finally transform the US wireless industry...either way, I was surprised to hear the news this morning. To be honest I kind of ignored the headline over coffee...wasn't until I took a second look at page B9 of the Wall Street Journal that the headline caught my eye: "Verizon to Open Cell Network". Why Verizon? Why now? It you'd asked me 2 months ago which carrier in the US would be the first to open their network, I would have guessed "None". And if forced to guess, I probably would have put Verizon dead last. But times change...and now not only will Verizon open their network to devices, but Sprint and T-Mobile are falling over themselves to show how "Open" they are as well. From WSJ:

In statements, the other two major wireless carriers, Sprint and T-Mobile, touted their openness to new features but stopped short of saying they would duplicate Verizon's move.

Open to new features?!? Somebody stole our tagline!


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Comments

Competition works the mysterious way, sometimes. Kudos to Google!

Posted by: Jim Lee | November 28, 2007 11:14 PM

Sounds good... Also Verizon is supposed to support LTE for 4G networks. This would bring them into alignment with the GSM camp for once! Seems like Vodafone (Verizon's 50% owner) is planning to cooperate with Verizon on this effort.

http://www.news.com/8301-13579_3-9826437-37.html

Posted by: NickP | November 30, 2007 01:17 AM


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