Rick Rubin and Word of Mouth
I was reading a very long article about Rick Rubin (the guy absolutely fascinates me) in NYT this weekend. Lots of repetition about how the music companies are dying because of MP3s, file sharing, the usual stuff. Then right smack in the middle of it, I come across a quote that I loved. The reporter is saying how Rubin formed a focus group of college students to try to take the pulse of the “elusive music audience”. They confirmed what he knew:
MySpace is over, it’s just not cool anymore; Facebook is still cool, but that might not last much longer; and the biggest thing in their life is word of mouth. That’s how they hear about music, bands, everything.”
If “everything” includes mobile phones, I’d like to tap into that through the Ambassador program.
