1st report from an S60 Ambassador
I thought this report was fun for a few reasons.
1) I received it at 4:57 pm, less than two hours after I posted the announcement that the campaign was “live”.
2) I like the level of detail that was shared (where, when, how received).
3) I like that it was “one to many” WoM
4) I like that Alex was not afraid to offer some constructive criticism (no brand recognition for Symbian/S60, poor battery life)
Anyhow here’s our very first S60 Ambassador report, from Alex in Cali:
Hi there, I was sitting in a month long marketing research group this summer. We were trying to flesh out the latest trends and how best the company could play into those emerging trends. We talked about the net, you tube (most), social networking, social news distribution and most of all the tech we use to get to it.
The iPhone was the buzz word of the month, everyone loved the word so much they forgot about the functions beyond marketing.
I made sure my Nokia N95 and Symbian had their time to shine. We had show and tell for the devices most precious to us. I went first.
I whipped out a 5 megapixel autofocus digital camera, took my image e-mailed it with the GPS coordinates tucked away in a Google Earth friendly file. I talked about the amount of movie and songs on the 4gb transflash card (the size of my thumbnail). Then started to surf the web and pull youtube videos into the media center.
The phone was seamlessly replacing an ipod, a GPS navigator, a basic internet browsing device, a video camera, a digital megapixel camera, and I didn’t even get to show them TV out.
After about 15 minutes of me showing, we spent another hour discussing the features of my phone.
The surprise and the pity of it all was that most people had never heard of the N95, let alone Symbian Series 60. I did my best to speak the virtues of S60. But in the end the sheer volume of features in such a small device was more than enough to convince everyone to ditch the notions of the iphone.
Series 60 was the backbone on which all these functions integrated. After 15 minutes everyone in the room switched from lusting over an iPhone to the much cooler N95. (I just wish i could have shown them HSDPA, oh well… thats what you get for spending $800 as an early adopter.)
I’ll most likely be picking up an N95-3 US edition to enjoy Att’s HSDPA on my N95 and then truly have no gripes (except for the battery life!).
Thanks Alex, keep the reports coming! And oh yeah, remember it is “S60″ not Series 60…
