S60 Open to new features

So here’s the thing: I wrote an “about this blog” piece, but I’m thinking maybe not too many people will bother to click on the “about” link to see what I’m doing here. So here’s my description of what this blog is about:

Hello S60 fans, S60 enthusiasts and others just curious about what S60 is. My name is Daniel Shugrue and I work in S60 Marketing. This blog contains details from the frontlines of the Market Development team: What are consumers saying/feeling/complaining about S60? What are some of the things that *you* like/dislike about S60? What are some of the methods my marketing team is using to reach more consumers? What are some ways that *you* think the team can better reach more consumers? Please use this forum to share your S60 experiences, your thoughts on S60 marketing, and possibly also what you had for lunch.

So to start with, I had a seafood stew for lunch. It was leftover from last night (very good then and maybe even better just now. If that is possible). My wife is a big fan of ‘Top Chef’ and the whole family was very happy with the recipe.

Now, what do I mean by ‘consumer marketing’? Well, up until February of this year, ALL of our S60 marketing efforts concentrated on B2B marketing. In other words, we focused our work on Operators, Enterprises, and S60 Licensees (Nokia, LG, Lenovo, and Samsung). That’s one of the reasons that the vast majority of Nokia/Samsung/LG/Lenovo phone-owners don’t know what S60 is.
As of February of this year, we built a small team of marketeers and Biz Dev people who are helping to educate our direct channels and consumers as to what S60 is. We work mostly with the Nokia Multimedia team, Enterprise team, and Mobile Phones division, as well as Samsung, LG and Lenovo to support them in marketing the S60-based phones they sell.

What do I mean by educating consumers as to what S60 is? I mean we are positioning S60 as a “feature brand” that supports our licensees’ brands. S60, to mobile phones, is what Gore-Tex is to Columbia sportwear. An ingredient or feature that a fraction of consumers recognize and seek when looking at a new product. What does the feature brand stand for? “Open to New Features”. In other words, mobile phones that are built using S60 can be customized using thousands of applications. Java/C++/Open C/Flash/Widgets or whatever. There are lots of apps (http://www.handango.com) out there that consumers can download and use to expand the capabilities of their phones.

So that’s the larger purpose. Spread the word about S60. And the word is that S60 is Open to New Features.