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OK, so I mentioned that this blog would be mostly about marketing S60, but also might mention food. Today it is about both. I had a big breakfast in my hometown of Somerville, MA. I mention this because the barbecue place hosting the breakfast was broadcasting the Tour de France live, which was pretty cool because 1) I like watching sports on tv 2) it is rare to find a critical mass of people in the USA who like to watch European competitions and 3) it and made me feel more connected to my European colleagues and employer in Espoo.
So, there I was, watching the program, and I noticed one of the guys watching at the next table was carrying a Sony Ericsson phone. This is also pretty rare in the US, SE does not have a huge presence here. His buddy was carrying a Blackberry, and I overheard him talking about how he got this new mobile carry case that attached to the stem of his bicycle and let him occasionally take phone calls while on his bike. I looked up some stuff and found one here. Looks like this one is marketed as a "gel" or "powerbar" pack, but if it can fit a couple power bars, it can fit a Bberry. Or my N95 for that matter. And having a pack makes it alot easier to use GPS voice commands when I'm on my bike. I'll stop by the bike shop tonight to pick one up.
Anyway, one of the things I made a mental note of was that these two guys were talking about products. And one guy was making a recommendation about a product that he liked, and was telling him that it made his life easier, and was thus recommending that his friend buy one too. People do this kind of thing all the time, and that is the idea behind word of mouth marketing.
With the S60 Agents campaign, we're trying to harness the power of 1 to 1 communications, both to amplify the good things people are saying about S60 and to understand how everyday people are reacting to WoM actitity around our products. We've started recruiting, and many of our agents are already active in the NY area. I'll blog about some of the agents who've signed on, and some of the reports they've made, tomorrow.