S60 Open to new features

Yesterday I wrote about how people talk about brands everyday, online and off, and how the S60 Marketing team is looking for ways to amplify the conversations that are already taking place.

One way we to amplify word of mouth conversation is through blogs like this one and womworld.

Another way is through "offline" word of mouth. We're piloting a volunteer program for people interested in S60 software called "S60 Agents: New York". The idea is encourage current S60 device owners in the NY area to talk to their friends and families about the devices and software they use, and then find out from them what the reactions of our target audience "across the chasm" have to say about the software. The Agents are rewarded with marketing schwag and the most active and detail-oriented agents will be given application/hardware goodies. (We are working out the details, it is still in pilot phase). For those interested in the Word of Mouth marketing concept, there is a wealth of background information available here. I'm interested in comments and feedback from agents and non-agents on how to expand the program and make it more effective.

We've had good response from our fans in the New York area, many many people have signed on, and many have submitted excellent reports. I'll use this blog to post their reports from time to time. The first is from Judy:

On Sunday July 1st while my cousin graduation party, a bunch of us sat
around the back yard, someone just happened to call me so I excused myself
and whip out my phone to answer the call. I currently have an N80 and of
course I am drooling over the N95. So after I hung up a few of my other
cousins asked me about my phone. They noticed it was thicker than a regular
slider and that intrigued them, so I took the opportunity to talk to them
about all the cool features of the S60 OS. They seemed interested on the
phone, and where asking me what I like most about it. I told them I liked
everything but most importantly the stability and all the software choices
we had to choose from. I told them about the MP3 player, since they are all
young they were really excited about that and the fact that the phone
supports a 2GB card for music overload. Of course I told them that my love
for the S60 platform was so strong that I became an agent. They asked me
where the phone could be purchased and I told them about the Nokia
Manhattan store. Though some were just comaparing their phones to mine,
some seemed really interested in the phone and its platform.

Judy gives WoM'ing a good name. Thanks Judy!!