Aha! Counterintuition!
Years ago I read the phrase “intuitive just means you learned it somewhere else”. I don’t recall who said this and can’t seem to find it — if you know, drop me a note!
One of the most important things to me about designing user interfaces is trying to figure out if an audience of users has already learned something, and where they learned it. “Where they learned it” is important because that may determine whether the users will bring that particular piece of intuition into play in relation to the design.
You usually want your designs to be “intuitive”. If a design is not “intuitive”, designers are told, it’s not a success. In design reviews, “intuitive” is frequently an important criterion. This is generally a pretty good idea; if users can use your design right away without pausing to figure it out first, so much the better.
There are many levels of “intuitive”, though, and these have to do with where you learned something. As humans we have enormous implilcit understanding of mass and gravity; that’s why we can toss a ball accurately (or semi-accurately in my case) and how you know by looking whether to try jumping a certain distance. As inhabitants of high-tech civilization we have a lot of implicit understanding of graphic user interface, and that’s why we don’t expect an object on a screen — in most contexts — to drop to the bottom because it’s “heavy”. In fact, even more than that, we even know that in some contexts, such as certain games, we do expect objects to have mass and react as if there was gravity.
When you see a new user interface, sometimes there’s a little “aha!” moment. Something surprises you, and at the same time seems suddenly obvious. I think that moment represents a realization that you can bring a different intuition into play in a context you already understood in a different way.
Intuitive design is about ease of use. Counterintuitive design — done really well — is about aha.



Good points! Although I would say “intuitive” might just be some good “inroduction feature” which highlights some less known button combinations and usefull tricks. Many applications on the PC and some mobile games too start with a short introduction when runing for the first time…
Many - even the best - reviews of the Nokia E70 forget to mention # - zoom in * - zoom out buttons for the browser.
Opening an E70 and pushing the # button twice was the major reason why I bought the E70. Zooming to 50% shows a full 800×600 page quite nicely on one tiny screen, remaining still readable.
I have never seen the # and * being zoom in and out before on any other device and/or application, but it is a fairly good choice. It is also nice that the button combination is offered in the menu when choosing zoom in and out. That is what I call an intuitive solution. Learning short cuts on the fly…
Teaching those button combinations to new users is very worthwhile as it highlights the crown jewel of the S60 V3 Browser: The capability to display full web pages like on a PC. Great job!
Just please give us Web 2.0 for V3 without FP1! Please!
Aron, have you also discovered the 8 key? Page Overview is more useful than zooming out if you just want to understand the “lay of the land” and move quickly.
I also hear some users complain about always having to click twice to go Back, because of Visual History. Try the 3 key.
The other important shorcuts are 1, 2, and 9, which you can figure out (or check Options>Help if you’re really confused!)